Email Lists & Targeted Messaging

Purpose and Overview

Miami University provides targeted email solutions to facilitate mass communication with students, faculty, staff, and external audiences. Whether for departmental communications, event notifications, or official university updates, our targeted email services offer flexible options for one-to-many messaging through Google Groups, Listserv, and Emma (for marketing purposes).

Features and Benefits

Features:

• Google Groups: Easy-to-use distribution lists for collaboration and ongoing discussions.
• Listserv: Reliable email list management for large internal audiences and automated subscription options.
• Emma Email Marketing: Professional email marketing tool for branded communications (costs apply).
• Message Targeting: Customizable recipient segmentation based on role, department, or affiliation.
• Subscription Management: Self-service options for subscribing and unsubscribing from lists.

Benefits:

• Efficient communication with large audiences across multiple platforms.
• Flexible options for collaboration, announcements, and marketing outreach.
• Automated subscription management to reduce manual efforts.
• Ensured compliance with university email policies and data protection standards.

Service Boundaries and Constraints

• Use of Emma requires departmental funding and adherence to branding guidelines.
• Google Groups and Listserv are available for university-affiliated audiences only.
• Mass email content must comply with university email communication policies.

Eligibility and Audience

This service is available to:

• Faculty and Staff: For departmental communications and internal announcements.
• Students: For club communications and event notifications (via approved groups).
• University Departments: For large-scale internal or external communications.

Getting Started and Support

1. Request a List or Group: Submit a request for a listserv or google group

For assistance, visit miamioh.edu/itchat or contact IT Help at 513-529-7900.

Comparison of Targeted Email Options