What is Google Analytics?
Google Analytics are built into every page of your website in Cascade (our content management system). Department web editors (and department or office administrators) can request an analytics account if you currently use Cascade. After your account is created, you can login and create your segment to analyze the data specific to your department or office.
For every site that is managed through Cascade Server, Google Analytics tracking is automatically applied to every page. This brings everyone at Miami into one Google Analytics account. This method lets University Communications and Marketing keep track of overall website statistics and lets divisions, departments, offices, and programs track their statistics as well. If you manage a Miami website through Google Analytics and would like access to view the data, please complete the Google Analytics Account Request.
We will give you access to see the view for the division(s) for which you manage one or more sites. A view is a large segment of the overall data in our analytics account. Unfortunately we cannot create a separate view for every department and office on our campuses. Because of this, when you log in to Google Analytics using your Miami email address and password, you will see the data for the entire division.
Need More?
Review the Google Analytics knowledge base and training videos.